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Unconventional Strategies for Capturing and Maintaining Buyer Attention
Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.
10 Episode Takeaways
- Creative ways to prospect can be a game-changer in sales.
- Speaking at conferences can be a powerful way to capture attention and establish credibility.
- Understanding the broader scope of the business problem and the unique perspective of the company is crucial for effective prospecting.
- Building disruptive insights around the business problem can make you stand out in the speaking circuit.
- Utilizing platforms like LinkedIn and guesting on podcasts can be a stepping stone to speaking at conferences.
- Learning alongside buyers and engaging in the communities they are a part of can help build relationships.
- Building a network and relationships with influencers can have a domino effect on sourcing opportunities.
- Starting your own digital events, like LinkedIn Live, can be a low-risk way to showcase your expertise.
- Time management and prioritizing revenue-generating activities are essential for implementing creative prospecting strategies.
- Sales leaders should question the effectiveness of current strategies and be open to trying new approaches.
Episode Recap
Amy emphasizes the importance of using the speaking circuit for conferences as a prospecting strategy. She highlights the value of speaking at conferences to showcase the business problem addressed, establish credibility, and even bring champions on stage. Amy also suggests leveraging podcasting and guesting on podcast episodes as a progression of this strategy. She encourages reps to understand the broader scope of the business problem, develop disruptive insights, and submit speaking proposals to conferences.
Jump to Talking Points
- [00:48] Discussion about the topic of creative ways to prospect.
- [01:20] Highlighting the use of speaking at conferences as a prospecting strategy.
- [02:38] Exploring how to go about speaking at conferences and submitting speaking proposals.
- [05:06] Discussing the importance of having a deep knowledge of the business problem and unique perspective.
- [06:13] Considering the factors that may affect the ability to pursue creative prospecting strategies.
- [08:42] Addressing the concern of balancing creative prospecting with traditional prospecting methods.
- [09:27] Exploring the idea of earning the right to pursue creative prospecting strategies.
- [10:43] Highlighting the importance of choosing the right organization and sales manager who supports creative tactics.
- [12:08] Acknowledging that not everyone may be able to immediately pursue creative prospecting strategies.
- [13:13] Suggesting quick wins like using platforms like Help a Reporter Out and creating digital events.
- [14:39] Discussing the importance of time management and utilizing wasted time for creative prospecting.
- [15:25] Encouraging sales leaders to question and improve their current prospecting strategies.
Guest Bio (Who is Amy Hrechovcik?)
Amy Hrechovcik is the dynamic host of the Revenue Reel Hotline Podcast, where she passionately explores the intersection of business strategy and revenue growth. With a keen understanding of the ever-evolving landscape of sales and marketing, Amy engages with industry experts, thought leaders, and successful entrepreneurs to extract invaluable insights for her audience. Her podcast serves as a beacon for business professionals seeking practical advice and inspiration to navigate the challenges of revenue generation. Amy's charisma, extensive industry knowledge, and knack for uncovering actionable strategies have established her as a respected figure in the podcasting realm, making the Revenue Reel Hotline a go-to resource for those looking to elevate their revenue game.
Find Amy At Her Website Or Connect With Her On LinkedIn!
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