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Nine-Figure Advertiser Reveals Sales Insights
Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.
10 Episode Takeaways
- Jason is a nine-figure advertiser with a background in culinary school.
- Jason Wojo started his journey by flipping Pokemon cards on eBay while in college.
- Wojo initially took a social media marketing course and started pitching local businesses for clients.
- Jason's first 10 clients were acquired through offering a seven-day free trial of his services.
- Wojo's breakthrough came when a brand approached him to create videos for their ads, leading to a $4,000 monthly contract.
- Jason struggled with scaling his business when he reached $25-30,000 a month in revenue.
- Wojo realized that $30,000 a month was not enough to sustain his lifestyle and had to aim for higher revenue targets.
- Jason faced challenges in hiring sales reps due to their egos and difficulty in aligning with company values.
- Wojo recommends transitioning setters into closers to improve sales team performance.
- Jason had to overcome his ego and belief that others couldn't perform tasks as well as he could when hiring team members.
Episode Recap
Jason discusses how he started his social media marketing agency, initially offering services to local businesses for $250 a month. He shares his experience of scaling his agency, facing challenges with fulfillment, and the importance of hiring sales reps to grow the business. Jason emphasizes the difficulty of hiring sales reps due to their egos and recommends transitioning setters into closers for better retention and performance.
Jason's journey highlights the importance of self-awareness, perseverance, and adaptability in entrepreneurship. The episode provides practical advice on hiring and managing sales reps, as well as the significance of setting realistic financial goals to sustain business growth. Overall, this episode offers a candid and informative discussion on the realities of entrepreneurship and the key factors contributing to business success.
Jump to Talking Points
- 01:07 - Discovering eBay Selling Through Pokemon Cards
- 01:49 - Dropping Out and Starting an Agency
- 02:51 - Getting First Clients with Free Trials
- 03:49 - Transitioning from Cold Calling to Upselling
- 04:21 - Learning Ad Skills from a Client
- 05:35 - The Importance of Mentorship in Growth
- 06:10 - Challenges of Scaling and Fulfillment
- 07:15 - Recognizing the Need for Team Building
- 07:51 - Realizing the Need to Earn More
- 09:04 - Hiring Sales Reps and Building Systems
- 10:29 - Overcoming Ego in the Hiring Process
Guest Bio (Who is Jason Wojo?)
Jason Wojo's journey from culinary school dropout to a nine-figure advertiser is nothing short of inspiring, a testament to resilience, self-discovery, and relentless passion. After realizing his disinterest in culinary pursuits, Jason stumbled upon a box of Pokémon cards in his car, sparking a curiosity that led him into the world of entrepreneurship, flipping items on eBay. A pivotal moment arrived when he invested in Tai Lopez's social media marketing agency course, propelling him to pitch services to local businesses, eventually securing 10 clients. As his agency burgeoned, challenges emerged, including scaling the business and managing client demands, met with guidance from mentor Greg, who emphasized continuous learning and collaboration.
Navigating a revenue plateau at $30,000 a month, Jason expanded his business by hiring a team and delegating responsibilities, marking a pivotal career transition into leadership, team building, and strategic growth. Hiring and managing sales representatives posed significant challenges, highlighting the importance of nurturing team culture and providing ongoing support and training. Jason's journey underscores the power of perseverance, adaptability, and continuous self-improvement, exemplifying the transformative potential of embracing challenges, seeking mentorship, and fostering a growth mindset. His story serves as a guiding beacon for aspiring entrepreneurs and business leaders navigating the competitive realm of advertising and marketing.
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