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Mastering Founder-Led Sales
Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.
10 Episode Takeaways
- Lloyed shares his journey from being a Gulf War refugee to an engineer, accidental salesperson, and eventually an entrepreneur.
- Lloyed emphasizes the importance of spending time with family and pursuing activities that bring joy after selling a majority stake in his company.
- Lloyed highlights the sacrifices made in the entrepreneurship journey, including the need for consistency and risk-taking.
- Lloyed's unconventional path to engineering without a high school diploma showcases the importance of persistence and seizing opportunities.
- Lloyed's decision to enter sales to improve communication skills as a stepping stone to entrepreneurship underscores the value of effective communication in business.
- Lloyed's experience as a cold caller for a telecom startup led to opportunities in sales and marketing, where he learned the importance of a scalable sales process and product.
- Lloyed's involvement in creating marketing materials and messaging for a startup without established processes highlights the necessity for founders to be hands-on in sales and marketing.
- Lloyed's advice on the four key elements for success as a founder: community, communication, creation, and consistency.
- Lloyed stresses the significance of developing sales skills for aspiring founders, as it is essential for communicating vision, inspiring others, and building relationships.
- Lloyed reflects on the transformation from working in sales at startups to selling at his own startup, noting the freedom and confidence that comes with being a founder.
Episode Recap
Lloyed discusses the importance of communication and sales skills for founders, emphasizing the need to convince others of your vision and build strong relationships. Lloyd also highlights the value of taking risks, creating consistently, and surrounding yourself with a supportive community. Overall, the episode provides valuable insights into the mindset and skills required for entrepreneurial success.
Jump to Talking Points
- [01:51] Lloyd Lobo's journey as a founder-led salesperson with an engineering background.
- [02:16] Lloyd Lobo's experience as a cold caller for a telecom startup and the challenges of finding a sales job as an engineer.
- [04:02] The importance of communication skills for entrepreneurs and the role of sales in developing those skills.
- [08:14] The four key things needed to succeed as a founder: community, communication, creation, and consistency.
- [09:08] The value of consistency in building skills and the importance of selling as a founder.
- [10:35] The relevance of sales skills in various aspects of entrepreneurship, including marketing, recruiting, and pitching to investors.
- [12:36] The long-term benefits of starting with a low-paying sales job and the confidence gained as a founder in selling for your own startup.
Guest Bio (Who is Lloyed Lobo?)
Lloyed Lobo, a visionary entrepreneur, is the Co-founder of Boast, a trailblazing fintech company on the forefront of revolutionizing financial services. With a remarkable journey from grassroots to greatness, Lloyed's story is encapsulated in his Wall Street Journal bestselling book, offering insights into his entrepreneurial trajectory. His innovative approach to fintech has propelled Boast to the forefront of the industry, providing cutting-edge solutions that bridge the gap between technology and finance. Lloyed's commitment to driving financial empowerment and his prowess as a bestselling author have solidified his position as a thought leader, inspiring individuals and businesses to navigate the complexities of the financial landscape with resilience and strategic vision.
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