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How to Build and Hire a Successful SDR Team
Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.
10 Episode Takeaways
- Building an effective SDR team requires attention to both finances and talent.
- Understanding the back-of-the-napkin sales math is crucial for determining the viability of investing in an SDR team.
- Consider the fully loaded cost of hiring an SDR, including salary, benefits, technology, and support.
- Trust your intuition when assessing potential candidates during the hiring process.
- Use asynchronous video communication as a first stage in the interview process to efficiently evaluate candidates.
- Look for genuine answers and assess how candidates conduct themselves during video interviews.
- Create a structured interviewing approach to ensure a fair comparison of candidates.
- Use role plays to stress test candidates' skills and character traits.
- Always have a bench of potential hires to save time and quickly backfill low performers.
- Consider using offshore sales development to reduce costs.
Episode Recap
Collin Mitchell welcomes back Ronen Pessar to discuss how to build a successful SDR (Sales Development Representative) team. Ronan, an expert in fractional sales development, shares his insights on two typical types of clients he works with: growing VC-backed tech companies and bootstrapped or profitable organizations exploring new pipeline channels. He emphasizes the importance of understanding the financial aspects of building an SDR team, such as the value of a new conversation and the all-in cost of hiring an SDR. Ronan also provides tips for hiring the right people, including using asynchronous video interviews and structured interviewing techniques. The key takeaways from this episode are the significance of knowing the financial metrics and costs associated with building an SDR team, as well as the importance of trusting intuition and conducting thorough interviews to find the right candidates.
Jump to Talking Points
- [01:22] Importance of getting the moving parts right for success.
- [05:44] Discussion about the cost of technology and location for the SDR team.
- [06:27] Overview of the financial aspects and all-in cost of hiring an SDR.
- [07:48] Importance of considering ramp time for new hires.
- [10:26] Importance of having a bench of potential hires and staying in touch with candidates.
- [13:17] Importance of assessing candidates' conduct and genuine answers in video interviews.
- [14:24] Importance of having a bench of potential hires and scoring candidates.
- [17:02] Importance of having a bench of potential hires and offering future opportunities to candidates.
Guest Bio (Who is Ronen Pessar?)
Ronen Pessar is a seasoned Consultant and Coach at Ronen Pessar Advisory, where he leverages his extensive expertise to guide individuals and businesses towards strategic excellence. With a background rooted in leadership roles and a keen understanding of organizational dynamics, Ronen brings a unique blend of insight and practical wisdom to his consultancy. His commitment to fostering positive work environments, enhancing leadership skills, and driving overall growth has earned him a reputation as a trusted advisor. Ronen's hands-on approach and passion for empowering others underscore his dedication to helping clients navigate challenges, optimize performance, and achieve sustainable success.
Find Ronen At His Website Or Connect With Him On LinkedIn!
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