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Creating Content for Different Stages of the Sales Funnel
Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.
10 Episode Takeaways
- Content should be focused to cater to the types of people you want to attract and build trust with.
- Creating content for different stages of the sales funnel is important.
- Top of funnel content should cast a wider net and attract the target audience.
- Street interviews can be a great way to create top of funnel content and attract entrepreneurs.
- Sharing success stories and testimonials can be powerful middle funnel content.
- Liquidity and risk tolerance are important considerations for buyers in the online business marketplace.
- Seller financing, family and friends, or multiple investors can provide capital for buying a business.
- Businesses in the online marketplace are valued based on profit.
- Sellers need to have accurate financial data and processes in place to sell their business.
- Buying a business takes time and planning, and selling a business requires preparation and implementation.
Episode Recap
In this episode of Sales Transformation with Colin Mitchell, the guest Mike Swigunski discusses the importance of creating focused content to attract and build trust with the right audience. He shares his own experience of making mistakes in content creation and explains how he shifted his approach to cater to different stages of the sales funnel. Mike emphasizes the need to create top-of-funnel content that casts a wider net to attract potential customers, while also sharing success stories and testimonials in the middle of the funnel. He also highlights the power of sharing valuable content that showcases how he has helped others achieve better results in their business transactions.
Jump to Talking Points
- [00:28] Discussion on creating focused content to attract the right audience.
- [01:45] Using street interviews to attract entrepreneurs to the funnel.
- [02:45] Sharing success stories and testimonials to attract potential clients.
- [03:59] Importance of creating simple content for beginners.
- [04:02] Tips for staying consistent with content uploads.
- [05:11] Basic considerations for buying or selling online businesses.
- [05:28] Liquidity and risk tolerance for buyers.
- [07:36] Assessing if a business is sellable and understanding valuation.
- [10:03] Adding passive income through buying successful businesses.
- [11:49] Contact information and resources for further information.
Guest Bio (Who is Mike Swigunski?)
Mike Swiginski is a sales expert and entrepreneur specializing in buying and selling businesses. He has achieved remarkable success in helping individuals increase their exit value, such as assisting someone in gaining an extra $250,000 through a 30-minute call. Although specific credentials were not provided, Mike's expertise and achievements in the field of sales and business transactions speak for themselves. In the podcast episode, Mike emphasizes the importance of content focus in attracting ideal customers and highlights the potential of buying successful online businesses. His ethos revolves around leveraging his knowledge and experience to help others achieve their business goals and maximize their profits.
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