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Sales Transformation
October 24, 2023
8
mins

Creating a Game Plan for Sales Success

UNLOCK THE EPISODE INSIGHTS

Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.

10 Episode Takeaways

  • Transformation in sales is more valuable than motivation or inspiration.
  • True transformation requires intentional and deliberate action.
  • Adapting and changing with the times is crucial in sales.
  • Understanding who you serve, how you serve them, and the problems you solve is essential.
  • Refining avenues of reaching customers, such as referrals and social media, is important.
  • Tailoring messaging based on customer personas is effective.
  • Putting in the hard work is necessary for success in sales.
  • Revenue-generating activities should be prioritized.
  • Having a plan and executing it is key to success.
  • Believing in oneself and leaning on others' faith and belief can lead to success.

Episode Recap

In this episode of the Sales Transformation podcast, Colin and Larry Long Jr. emphasize that while motivation and inspiration may come and go, true transformation stays forever. They highlight the need for intentional and deliberate action to bring about change in sales strategies and techniques. The conversation revolves around the idea that sales professionals must constantly be learning and adapting to the changing sales environment. They stress the importance of understanding who you serve, how you serve them, and the problems you solve. The episode emphasizes the need to focus on the basics, such as refining avenues to reach potential customers and creating personalized messaging based on their persona. The key takeaway is that sales professionals must be willing to put in the hard work and continuously evolve to thrive in the current market.

Jump to Talking Points

  • [00:18] Mention of the need for intentional and deliberate action to transform.
  • [00:43] Highlighting the consequences of not transforming in the sales game.

  • [01:19] Emphasizing the importance of continuous learning in sales.
  • [01:42] Acknowledging the need to adapt to the changing sales environment.
  • [02:10] Stating the significance of focusing on the basics in sales.
  • [02:42] Noting that despite changes, some fundamental principles remain the same.
  • [03:13] Emphasizing the necessity of hard work for success in sales.
  • [03:35] Dismissing the idea of an easy path or silver bullet in sales.
  • [03:57] Criticizing the belief that technology alone can fix sales problems.
  • [04:26] Encouraging self-reflection on activities and their revenue-generating potential.
  • [05:10] Suggesting that a lack of focus on revenue-generating activities may hinder success.
  • [05:34] Sharing insights from a member of the Million Dollar Speakers group on the importance of execution.
  • [06:15] Highlighting the need for accountability and support in sales.
  • [06:27] Encouraging belief in one's ability to thrive and succeed in turbulent times.
  • [06:44] Quoting Dr. Willie Jolly on leaning on someone else's faith until one's own belief kicks in.

Guest Bio (Who is Larry Long Jr.?)


Larry Long Jr. is a seasoned entrepreneur and business leader known for his innovative approach to sales and marketing. With years of experience in scaling businesses and driving revenue growth, Larry has earned a reputation as a forward-thinker in the industry. His passion for empowering sales teams and sharing valuable insights has made him a sought-after speaker and consultant. Larry Long Jr. is dedicated to helping businesses thrive in today's competitive market through strategic sales development and leadership.