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Building Trust through Content Creation
Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.
10 Episode Takeaways
- Creating content is crucial for building trust and establishing credibility with potential clients.
- Video content is particularly powerful as it allows people to feel like they already know you before even speaking with you.
- Consistency and authenticity are key factors in content creation.
- Starting with a travel blog helped the speaker gain recognition and trust from their network.
- Content should be created where the audience hangs out to maximize its impact.
- Platforms like Facebook, TikTok, and Instagram prioritize video content.
- Surveying the email list helped the speaker determine that YouTube was the preferred platform for their audience.
- YouTube is a powerful tool for connecting content with the right viewers.
- Building relationships is crucial for scaling businesses.
- Hosting networking events and buying the first round of drinks helped the speaker position themselves as an industry expert and build strong connections.
Episode Recap
In this episode of Sales Transformation, Colin Mitchell introduces Mike Swigunski, a bestselling author and nomadic entrepreneur. Mike shares his expertise in remote work and his experiences of working and traveling around the world for the past decade. He also discusses his involvement in online transactions, particularly in buying and selling deals worth over $120 million. The episode emphasizes the importance of creating content to build trust and establish credibility with potential clients. The speaker highlights the power of video content in allowing people to feel like they already know you before even speaking with you. They also mention the role of consistency and authenticity in content creation. The speaker shares their personal experience of starting with a travel blog and how their expertise in the field helped them gain recognition and trust from their network. The episode concludes with a discussion on the importance of creating content where your audience hangs out and the value of building relationships in scaling businesses.
Jump to Talking Points
- [00:00] introduction to Mike Swigunski and his digital deal expertise
- [00:02:53] building relationships and scaling business
- [00:05:26] importance of creating content where your audience hangs out
- [00:07:58] building trust through content creation
Guest Bio (Who is Mike?)
Mike Swigunski is a bestselling author and nomadic entrepreneur. He is the mastermind behind the global career and a recognized authority in the remote work industry. His book, "Global Career: How to Work Anywhere and Travel Forever," underscores his digital acumen and transformative impact in the remote work realm. Mike's ethos/philosophy is centered around building trust and relationships, consistently adding value, and positioning oneself as an expert in the industry. He emphasizes the importance of creating content and having a digital presence to establish authenticity and credibility.
Find Mike at his Website or Connect with him on LinkedIn!
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