Personalization That Drives Growth: trbo's AI-Powered Platform Boosts User Engagement and Sales

Client’s Challenges:

trbo faced significant challenges entering the North American market, where they had little to no brand recognition. While well-established in Europe, their success with personalization technology had yet to gain traction in the U.S. market, particularly in targeted industries such as fashion, travel, and consumer electronics. With only a single U.S. sales representative and limited internal SDR resources, trbo needed help building a robust sales pipeline that could position their AI-driven personalization platform as a game-changer. Moreover, the complexity of their solution—focused on onsite personalization and real-time recommendations—required messaging that could simplify and highlight its advantages to high-level decision-makers in ecommerce, product, and marketing departments​​.

In particular, they struggled to identify the right prospects and articulate how their all-in-one, customizable platform could solve industry pain points like customer experience optimization and conversion rate improvements​. trbo’s competitors, including Dynamic Yield and Nosto, also added pressure by already having footholds in the U.S.​.

Key challenges included:
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• Breaking into the North American market without existing brand awareness.
• Positioning a complex technology in a simple, engaging way.
• Reaching key decision-makers in targeted sectors with minimal internal SDR resources.

Leadium Solution

Leadium implemented a highly targeted outbound SDR campaign tailored to trbo’s challenges in the U.S. market. The strategy focused on multichannel outreach, using cold calls to engage prospects directly and address objections, demonstrating how trbo’s AI-driven personalization platform could improve conversion rates and user engagement. By focusing on industry-specific use cases for fashion, travel, and consumer electronics, SDRs provided tailored solutions to decision-makers​​.
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For LinkedIn prospecting, Leadium built connections with high-level contacts like VP-level executives in product and marketing, ensuring trbo expanded its U.S. network. Finally, a personalized email sequence highlighted trbo’s ability to seamlessly integrate into platforms like Shopify, optimizing real-time user experiences with data-driven personalization​​.

This integrated approach allowed trbo to build brand awareness and generate meaningful leads in a highly competitive space​​.

Here’s how Leadium made a difference:
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• Cold Calling Success: Phone calls allowed the SDR team to overcome objections and explain trbo’s technology clearly, with personalized use cases for potential clients in fashion, travel, and food​.
• LinkedIn Prospecting: Focused on building trbo’s professional network, expanding their EQS (Executive Qualification Score) by engaging with decision-makers and soft-selling the benefits of trbo​.
• Email Campaign: Customized email sequences focusing on real-time personalization for platforms like Shopify, highlighting how trbo can drive increased engagement and revenue with minimal technical implementation.

Results

1. 1050% increase in click-through rates during a U.S.-based influencer marketing campaign​.
2. 19.1% increase in conversion rates through personalized recommendations​.‍
3. Significant growth in U.S. network via LinkedIn, expanding trbo’s executive-level connections​.
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