StaffGarden Doubles Hiring Events: 122 Appointments & 2 Deals/Month with Leadium!

Client's Challenges

StaffGarden faced significant obstacles as they sought to expand their reach within the competitive healthcare sector. Initially, their internal team lacked the necessary resources and capacity to execute a high-volume outbound sales strategy effectively. Healthcare recruitment, particularly for specialized roles such as clinical nurses, is notoriously challenging, requiring outreach to specific decision-makers—Chief Nursing Officers (CNOs), HR directors, and Talent Acquisition executives—who are often inundated with pitches. Previous direct sales efforts had failed to yield a meaningful return on investment, limiting StaffGarden’s ability to build a reliable outbound pipeline. Furthermore, navigating the healthcare industry requires understanding each institution's staffing needs, often leading to time-consuming and resource-intensive processes.
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The healthcare sector’s recruiting landscape, particularly for clinical nursing roles, posed significant barriers that included:
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• Limited internal SDR resources: StaffGarden didn’t have the capacity to manage outbound sales development on their own, impacting their ability to reach new healthcare prospects.
• Targeting decision-makers in healthcare: Reaching HR leaders like Chief Nursing Officers and Directors of Talent Acquisition in large healthcare systems is a complex, time-consuming process.
• Ineffective previous sales strategies: Earlier efforts to generate qualified leads and build a predictable outbound pipeline had failed to yield a sustainable return on investment.
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Leadium Solutions

Leadium implemented a multi-faceted, data-driven strategy to overcome StaffGarden’s sales development hurdles. Understanding the need for targeted outreach, Leadium built a specialized SDR program focusing on healthcare institutions with $35M+ revenue and at least 100 employees. This allowed StaffGarden to reach decision-makers such as CNOs and HR executives efficiently. The campaign featured tailored messaging that addressed key pain points in clinical nurse hiring, emphasizing how StaffGarden’s solutions could streamline the process and deliver tangible results. By implementing scalable solutions, Leadium enabled StaffGarden to reach 600 to 1,100 new prospects each month, ensuring continuous lead generation.

Leadium also developed a robust, personalized email sequence that resonated with healthcare leaders. Through precise data segmentation and constant campaign optimization, the program achieved high engagement levels, with a 40% open rate and a 27.4% response rate—well above industry averages. This personalized outreach strategy, coupled with daily prospecting efforts, allowed StaffGarden to consistently generate over 10 appointments per month, significantly accelerating their growth.
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How Leadium addressed the challenge:
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• A targeted approach focusing on prospect data from key decision-makers in healthcare.
• Personalized messaging that spoke directly to the pain points of CNOs and HR leaders.
• Flexible SDR pipeline that could scale, adjusting to StaffGarden’s evolving needs, generating 600 to 1,100 prospects monthly.
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Results

The partnership between StaffGarden and Leadium has consistently produced impressive results that have exceeded expectations. Over the course of the engagement, Leadium’s SDR program has driven significant pipeline growth, allowing StaffGarden to scale its business without additional internal resources.
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Statistical Achievements:
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1. 15,000+ leads generated across healthcare systems.
2. 64,000+ outbound emails delivered, leading to high engagement with healthcare executives.
3. 40% open rate and 27.4% response rate, significantly higher than industry averages.
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Outcomes
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• 122 appointments set with key healthcare decision-makers at institutions such as Yale New Haven Health, Mercy Health, and Southeast Georgia Health System.
• Consistent pipeline generation resulted in 10+ appointments per month, with StaffGarden closing 1 deal per month on average from these appointments.
• The efficient strategy allowed StaffGarden to successfully scale their SDR efforts without needing to expand internal sales resources.
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