SmartBug Media Transforms E-Commerce Revenue Through Elite Klaviyo Strategies

Client's Challenges 

SmartBug Media's primary challenge in the e-commerce sector was to help clients stand out in an increasingly cluttered digital landscape. Despite having established products and brand recognition, many of their target clients were struggling to generate consistent customer engagement through email and SMS marketing channels. E-commerce companies, particularly in industries like CPG and apparel, faced challenges in building long-term customer loyalty and maintaining consistent communication with their audience. Furthermore, many clients lacked the in-house expertise to develop and implement data-driven, creative strategies that would drive customer retention, increase their average order value (AOV), and grow their customer lifetime value (LTV).

These challenges were compounded by SmartBug’s need to consistently identify new prospects and engage them in meaningful conversations that would lead to high-quality sales opportunities. Their goal was to partner with brands already using Klaviyo, targeting decision-makers such as Directors of Marketing and Digital Marketing, but their existing outreach efforts had not achieved the desired impact in these key areas.
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• Challenges
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  • Inconsistent customer engagement through email and SMS channels.
  • Difficulty in building long-term customer loyalty.
  • Lack of creative, data-backed marketing strategies.

Leadium Solutions

To address these challenges, Leadium provided SmartBug Media with a custom SDR outbound engagement strategy. Leadium’s SDR team focused on identifying prospects using Klaviyo as their email and SMS platform and initiated outreach to Director+ Marketing professionals at companies within the CPG, apparel, and sports sectors. Through comprehensive research and a tailored approach, Leadium ensured that each interaction felt personal and insightful, capturing the attention of key decision-makers.
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Leadium's solution also included a free Klaviyo audit, showcasing SmartBug’s expertise as a Klaviyo Elite partner. By subscribing to prospects' newsletters and analyzing their existing marketing strategies, Leadium demonstrated SmartBug’s value in a tangible way, resulting in an increase in meaningful conversations and high-quality meetings.

Here’s how Leadium made a difference:
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• Targeted outreach to Director-level marketing executives at CPG and apparel brands.
• Personalized email campaigns showing real insights by subscribing to prospect newsletters.
• Emphasizing SmartBug’s proven results of generating 37% e-commerce revenue via Klaviyo.

Results:
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• 15% increase in outreach engagement after implementing the Klaviyo setup audit.
• 25% rise in meeting bookings with CPG and apparel brands.
• 18% conversion rate of leads into full-service marketing clients.

Outcomes:
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• SmartBug’s clients now have emails and SMS channels as their #2 highest revenue drivers.
• Improved client satisfaction through tailored, data-driven strategies.
• Increased LTV (lifetime value) and AOV (average order value) for e-commerce clients.
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