SEON Supercharges eCommerce Lead Generation by 30% with Leadium’s SDR Expertise!

‍Client's Challenges

SEON approached Leadium with a need to generate high-quality sales leads from U.S.-based eCommerce businesses facing increasing fraud risks. SEON’s internal SDR resources were already stretched thin, and they struggled to expand into this niche market effectively. The key challenge lay in reaching decision-makers at companies in the 150-500 employee range. These included titles such as Compliance Officers, Fraud Managers, Operations Executives, and Directors of Risk. SEON also needed to avoid unrelated sectors (e.g., beer or coffee) and focus purely on industries facing significant online fraud risks, like eCommerce. The complexity of the target roles and sectors made manual prospecting labor-intensive, requiring significant effort to identify and qualify relevant contacts.

Moreover, the absence of a reliable, comprehensive database to access these niche contacts meant SEON had to rely on one-off prospecting efforts, slowing their growth. SEON’s competitive edge—leveraging digital social signals and real-time AML monitoring—needed to be communicated effectively, but the company lacked the bandwidth to expand its outreach through internal SDRs alone.

Key challenges included:
‍

• Niche market focus: SEON was targeting specific eCommerce industries while avoiding unrelated sectors (e.g., beer, coffee).
• Difficult to reach decision-makers: SEON required contact with high-level executives (Directors and above) in Compliance, Fraud, Operations, and Risk, which often involved complex data mining.
• Manual prospecting efforts: Identifying the right accounts and decision-makers without a comprehensive contact database made lead generation labor-intensive and time-consuming.
  ‍

Leadium Solution

Leadium delivered a highly tailored SDR program to address SEON’s specific challenges. By integrating human-driven data research with custom outbound campaigns, Leadium’s team was able to significantly reduce the manual prospecting workload SEON faced. Leadium’s solution began with comprehensive data enrichment efforts, manually verifying and enhancing contact information for high-level executives at U.S. eCommerce businesses. The research ensured that Leadium targeted the right contacts—directors and above in Compliance, Fraud, Risk, and Operations—while steering clear of unwanted sectors like beer and coffee.

‍

‍

Leadium deployed a strategic multi-channel SDR outreach campaign via email and LinkedIn, designed to demonstrate SEON’s unique fraud-prevention capabilities, such as its deep digital footprint analysis and proprietary device fingerprinting. With continuous account verification, Leadium ensured SEON’s sales team was consistently receiving updated and accurate data. This focus on pre-qualifying leads not only improved contact accuracy but also allowed SEON’s internal team to focus on high-quality opportunities, cutting down wasted effort on unqualified leads.

Here’s how Leadium made a difference:
‍

• Data Enrichment & Targeting: Leadium’s team leveraged their dedicated researchers to manually validate and enrich contact information for hard-to-reach prospects in SEON’s target eCommerce sectors. This included roles like Compliance Officers, Fraud Managers, and Risk Directors.
• Outbound SDR Outreach: Customized email and LinkedIn campaigns were launched to engage high-value prospects, showcasing SEON’s unique fraud prevention capabilities. Messaging highlighted SEON’s differentiators such as digital social footprint analysis and real-time AML monitoring.
• Real-Time Account Verification: Leadium researchers constantly updated and verified prospect lists, ensuring only the most relevant eCommerce businesses were contacted, avoiding sectors like beer and coffee.
• Lead Qualification Process: By pre-qualifying leads based on size, industry, and level of interest, Leadium ensured that only the most promising opportunities were handed off to SEON’s internal sales team.
  ‍

Results
‍

• 30% Increase in Monthly Qualified Leads: Leadium's targeted outreach resulted in a significant boost in pipeline generation, delivering 3-4 leads per account with high potential for conversion.
• 25% Faster Sales Cycles: The enhanced quality of leads led to a quicker time-to-close, particularly in high-value accounts within the eCommerce sector.
• Improved Contact Accuracy: By manually verifying contacts and using custom research, Leadium delivered a higher percentage of valid decision-maker contacts, minimizing time wasted on unqualified leads.
  ‍‍

‍Outcomes
‍

• Expanded SEON’s sales reach into new high-value eCommerce sectors in the U.S.
• Successfully reduced reliance on internal SDR resources, allowing SEON to focus on core business development.
• Delivered actionable data insights, resulting in higher prospect engagement rates.
  ‍