Rydoo Skyrockets 30% in Enterprise Pipeline with Leadium's Outbound Precision!

Client’s Challenges

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‍Rydoo faced several critical challenges as they sought to scale their business across diverse regions like the US, Europe, and Australia. Primarily, their inbound sales pipeline was no longer sufficient to meet their ambitious growth goals. With the need to target high-value enterprises in sectors such as automotive, aviation, and consulting, they struggled to reach key decision-makers like CFOs, Financial Controllers, and Heads of Operations. The internal sales team lacked the resources to manage the increasing volume of outbound efforts required to target such large and varied markets. This led to difficulties in generating high-quality leads from these sectors and identifying the right decision-makers in finance and operations departments, which directly impacted their ability to expand into new markets effectively. Moreover, their sales team had limited bandwidth, making it hard to handle both inbound inquiries and outbound outreach, leading to lost opportunities and delays in scaling.

 
Their internal team faced several challenges:
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• Limited pipeline growth from inbound channels alone.
• Difficulty targeting mid-size and enterprise clients across diverse industries like automotive and aviation.
• Limited bandwidth within their sales team to efficiently handle outbound efforts, which impacted scalability.
• Difficulty reaching high-value prospects in finance and operations departments.
• Insufficient outbound focus to engage C-level executives and directors.
• Struggles to scale outbound efforts to generate predictable, high-quality leads.
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Leadium Solution

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To tackle Rydoo’s outbound sales challenges, Leadium implemented a customized Sales Development Representative (SDR) program tailored specifically to Rydoo’s target industries and client personas. The program included deep account research and targeted outreach that focused on engaging C-level executives, directors, and department heads in industries such as aviation and consulting. By leveraging multi-channel communication methods, including email, LinkedIn, and cold-calling, Leadium was able to efficiently engage decision-makers in finance and operations departments.

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A critical aspect of Leadium's approach was seamlessly integrating the SDR team’s efforts with Rydoo’s existing CRM and sales platforms, ensuring smooth hand-offs between the SDR and internal sales teams. This integration allowed Leadium to provide Rydoo with real-time feedback on outreach campaigns and adjust strategies dynamically based on lead response. Leadium’s comprehensive approach not only increased the volume of qualified leads but also ensured that these leads aligned closely with Rydoo’s revenue targets and geographic focus. By partnering with Leadium, Rydoo was able to focus internal resources on closing high-value deals while expanding its market reach through effective outbound strategies.

Here’s how Leadium made a difference:
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• Strategic account targeting based on Rydoo’s ideal client profile (CFOs, financial controllers, CIOs in sectors like automotive and aviation).
• Customized outreach campaigns aimed at decision-makers in finance and operations departments of mid-sized and large enterprises.
• Integration of SDR activities with Rydoo’s existing CRM and marketing tools, ensuring smooth collaboration between teams.‍
• Built a predictable outbound pipeline, targeting high-revenue clients ($10M-$250M+).‍
• Enhanced Rydoo's presence in untapped markets, including Australia and Brazil.‍
• Nurtured and converted outbound leads, significantly boosting Rydoo’s sales team efficiency.

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Results
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1. Deal size increased by 3-4x compared to inbound channels, boosting Rydoo’s sales potential.
2. Significant pipeline growth within Rydoo’s target industries, particularly in finance and operations.
3. Improved outbound lead quality, resulting in better alignment with Rydoo’s revenue goals.
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Outcomes
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• Expanded pipeline by over 25% in target geographies.
• Increased outbound lead volume, supporting Rydoo’s scaling efforts globally.‍
• Improved sales efficiency, allowing Rydoo’s internal teams to focus on closing high-value deals.

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