Rockbot Sees 86 Sales Meetings per Month, Scaling Multi-Location Sales Nationwide

Client's Challenges‍

Rockbot’s primary challenge was identifying and engaging decision-makers across multiple industries, including retail, hospitality, and gyms. Many of these leads, especially franchise owners, were not easily accessible through standard tools like LinkedIn. This created a roadblock in scaling their outbound efforts as Rockbot aimed to target multi-unit franchises, a diverse set of industries, and specific C-suite roles. To sustain growth, they needed accurate contact information and a scalable approach to consistently book meetings with top executives.

Challenges Summary

• Targeting C-suite executives and owners at multi-location franchises
• Data gaps for critical lead information
• Scaling prospecting efforts across the U.S.
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Leadium Solution‍

Leadium addressed Rockbot’s challenge with a multi-step strategy. They leveraged their research team to manually source hard-to-find leads from multi-unit franchise owners and executives across Rockbot’s diverse industries. This data was then incorporated into a customized outbound marketing campaign that used tailored messaging to engage potential clients. Leadium also handled the response management and reporting, creating a full-cycle lead generation system that successfully delivered high-quality prospects and appointments. Their solution helped Rockbot scale outreach while ensuring sustained engagement with the right decision-makers.
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Here’s how Leadium made a difference:
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• Generated accurate contact information for decision-makers at major U.S. brands
• Delivered an average of 86 sales appointments per month
• Increased response rates through tailored outreach strategies

Results

• 10,500 leads generated monthly
• 86 sales meetings scheduled per month
• 65% open rate on email outreach
• 23% response rate
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Outcomes

• Secured appointments with top brands in key industries (airports, major chains)
• Boosted Rockbot’s sales pipeline by ensuring a steady flow of qualified leads
• Enhanced scalability through a systematic lead generation process
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