How Leadium Fueled Qualifi’s Rapid Pipeline Growth in Healthcare & Manufacturing.

Client’s Challenges

Qualifi, while gaining traction as a solution for high-volume recruitment, faced complex challenges when expanding to untapped markets like healthcare and manufacturing. Without an in-house SDR team, they relied on manual email-based outreach, which limited their ability to reach a broad array of qualified decision-makers. Their product’s unique automation features offered significant time savings for recruiters; however, the market demanded messaging that addressed common concerns, such as maintaining a personal touch in the recruiting process. 

Without integration into existing Applicant Tracking Systems (ATS), Qualifi needed to convey that their stand-alone solution could still deliver a quick, ROI-driven hiring process. Budget constraints and skepticism about automation added another layer of challenge, as prospects questioned whether Qualifi’s system could meet their hiring needs without sacrificing candidate engagement. The goal was to validate demand, establish a clear market fit, and show promising pipeline growth to support Series A funding efforts.

Their internal team faced several challenges: 
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• Testing and Scaling into New Industries: Qualifi needed support in targeting healthcare and manufacturing segments to validate the fit and accelerate growth.
• Market Positioning for a Niche Product: Given Qualifi’s unique automation capabilities, messaging had to balance the efficiency of automation with the perceived value of personalization in candidate engagement.
• Budget and Time Efficiency Objections: Some prospects voiced concerns about automation over human touch, questioning the ROI for investing in an ATS-independent solution.
• Pipeline Generation Before Series A Funding: In preparation for additional funding, Qualifi aimed to demonstrate strong pipeline activity, particularly in target segments.
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Leadium’s Solutions

To address these challenges, Leadium deployed a highly targeted outbound SDR campaign focused on developing Qualifi’s market presence in healthcare and manufacturing. Recognizing that cold calling could best showcase Qualifi's value, Leadium assembled a dedicated SDR team to manage consistent, high-impact outreach. By focusing on critical pain points, the team crafted messaging that demonstrated how Qualifi’s pre-recorded interview platform could drastically reduce screening times while retaining a human touch, a key objection from recruiters wary of automation. 

Leadium’s SDR team strategically contacted decision-makers in HR roles at large companies, including VPs, directors, and C-level executives, guiding conversations toward the efficiency gains and candidate-friendly experience Qualifi could offer. Monthly reports provided Qualifi with granular insights into appointment conversion rates, helping them hone in on healthcare as a priority growth segment. With Leadium’s support, Qualifi achieved a scalable outreach model that fueled their Series A fundraising, validated key market assumptions, and established a foundation for their future in-house SDR team.

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Here’s how Leadium made a difference:
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1. High-Impact Targeting and Messaging:
   
   • Focused outreach to key decision-makers in HR, including VPs, directors, managers, and C-level contacts.
   • Messaging that highlighted the balance between speed and efficiency, directly addressing concerns around automation vs. personalization.
   • Leveraged healthcare and manufacturing industry-specific pain points to tailor value propositions effectively.
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2. Pipeline Development and Qualification:
   
   • Built and executed a high-frequency cold-calling strategy aimed at initiating 20 qualified appointments per month.
   • Developed a strategic qualification process to ensure meetings were targeted toward roles actively engaging in high-volume hiring, including clerical, administrative, and entry-level positions.
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3. Pipeline Analysis and Reporting for Strategic Decision-Making:
   
   • Provided data-driven insights that helped Qualifi assess the performance and conversion rates within target industries, ultimately leading to a deeper focus on healthcare.
   • Delivered monthly pipeline reports that tracked progress, segmented by industry, to prepare Qualifi for Series A fundraising discussions with validated growth metrics.
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Results

Leadium’s SDR campaign enabled Qualifi to experience a measurable uplift in pipeline volume and appointment conversion, all while providing a replicable foundation for an in-house SDR model that could continue to grow post-funding.
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Key Statistics:

• 3x Increase in Appointment Pipeline – Leadium’s SDR team accelerated Qualifi’s outreach capacity, effectively tripling appointment bookings.
• 20% Improvement in Conversion Rates – Through refined messaging and cold-call prioritization, Leadium increased meeting-to-deal conversion rates, validating the healthcare industry as a major growth segment.
• 80% Reduction in Screening Time for Recruiters – With Qualifi’s efficiency benefits highlighted, prospects recognized potential time savings, allowing for greater focus on top candidates.
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Outcomes:

• Developed industry-specific messaging that resonated with HR decision-makers, addressing common automation objections.
• Verified healthcare as a high-conversion segment, leading Qualifi to a focused go-to-market strategy in this sector.
• Supported a successful Series A fundraising round by validating market demand and establishing a scalable, repeatable SDR process.

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