Supercharging SDR Outreach by Leveraging Leadium to Target Key Market Segments with Precision Data

Client's Challenges

‍Onfleet faced a critical obstacle in scaling their SDR operations efficiently. As they expanded into new markets and industries, the SDR team spent excessive time manually sourcing prospect data, significantly slowing down their outreach and diminishing focus on actual sales development. This process consumed valuable resources and kept the SDR team from focusing on more strategic tasks like account-based marketing (ABM) campaigns and personalized outreach. Additionally, ensuring the data was accurate, verified, and up to date was another significant challenge, especially given their target industries—logistics, food & beverage, medical supplies, and e-commerce—where key decision-makers are often difficult to reach.

Onfleet needed a partner who could not only provide high-quality contact data but also segment it according to their specific criteria, such as target industries, company sizes, and geographical regions. They sought to engage decision-makers (C-level, VPs, and Directors) within departments like logistics, transportation, and supply chain, across cities like San Francisco, New York, Los Angeles, and Chicago. Without the right data partner, Onfleet’s SDR team risked missing opportunities in rapidly growing markets that were critical to their business strategy.

High-growth verticals Leadium sourced data in:
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• Beverages
• Food & Office Supplies
• Flowers/Gifts
• Pharmacy/Medical

Leadium Solution

‍Leadium stepped in to resolve these data challenges by implementing a comprehensive, data-driven approach designed to meet Onfleet's SDR needs. Understanding the importance of precise targeting, Leadium delivered 9,250 highly qualified leads that were aligned with Onfleet’s stringent criteria, segmented by industry, geography, revenue, and company size. The leads included verified email addresses, direct dials, and LinkedIn profiles of decision-makers within key departments such as logistics, supply chain, and transportation.

This allowed Onfleet’s SDR team to stop spending time on sourcing data and instead focus on high-value prospecting and building ABM campaigns. Leadium’s tailored data sourcing not only saved Onfleet's SDR team significant time but also increased the precision of their outreach efforts, resulting in more meaningful interactions with potential clients. The data was continuously refreshed to ensure accuracy, improving the overall quality of the campaigns and reducing the bounce rate.

Here’s how Leadium made a difference:
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• Targeted Data Sourcing: Leadium provided 9,250 leads aligned with Onfleet’s criteria, including detailed contact information for decision-makers in logistics, supply chain, and transportation within small to mid-sized companies (revenues ranging from $0-50M and employee sizes from 0-1,000). This allowed Onfleet’s SDR team to focus on outreach instead of data collection.
• Geographic and Industry Focus: The data was segmented across Onfleet's primary markets (San Francisco, NYC, Los Angeles, Chicago, Atlanta) and industry verticals like grocery, medical, and retail e-commerce, enabling precision targeting for SDR campaigns.
• Verified Contact Information: By delivering verified email addresses, direct dials, and LinkedIn profiles, Leadium ensured that Onfleet’s SDR team could quickly connect with the right people, reducing bounce rates and improving outreach efficiency.
• Custom Campaign Development: The data sourced allowed Onfleet’s SDR team to build highly customized outreach campaigns focusing on businesses either already delivering or looking to outsource their delivery operations.

Results

1. 80% time savings on data sourcing, allowing SDRs to focus entirely on high-level prospecting.
2. 25% increase in qualified meetings set within the first three months of the engagement.
3. 40% boost in conversion rates for outreach campaigns, thanks to highly targeted prospect lists.

Outcomes

• Enhanced SDR productivity by removing the burden of manual data sourcing.
• Higher engagement rates with verified and segmented data.
• Accelerated pipeline growth in Onfleet’s target verticals and geographies.

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