Leadium Boosts Mitek’s Lead Generation by 4x, Supporting Growth in U.S. and EMEA

Client's Challenges‍

Mitek faced significant pressure to expand its lead pipeline to meet aggressive growth targets, but the internal team lacked the resources to keep pace. The company needed a solution to address this bottleneck, particularly in markets where user registration, onboarding, and account creation were crucial. Mitek's target clients required sophisticated lead generation strategies that could quickly scale across two different regions (U.S. and U.K.), while meeting the nuanced requirements of industries like lending, payments, and telecommunications. Furthermore, they needed real-time lead fulfillment to capture market opportunities without delay. The challenge also lay in targeting decision-makers with specialized roles such as Chief Innovation Officers, Fraud Directors, and Risk Managers—positions critical for navigating digital transactions securely​​.
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• Limited internal resources to support aggressive lead generation goals.
• Need for highly specialized leads, targeting businesses using mobile-optimized websites or native apps in key sectors like lending, payments, and telecommunications​.
• Real-time response needed for specific accounts and prospects across the U.S. and U.K.

Leadium Solution‍

Leadium addressed these challenges by developing a comprehensive lead generation program tailored to Mitek's complex needs. The program was designed to not only deliver a large volume of prospects but also ensure that they met strict criteria regarding industry relevance and mobile-optimized platforms. Leadium segmented its efforts by region—focusing on the lending industry in North America and payments and telecommunications in the U.K.—to ensure the most accurate targeting.

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Additionally, Leadium seamlessly integrated with Mitek’s internal systems, becoming an "embedded" part of their team and managing day-to-day lead requirements as well as urgent, real-time requests. This on-demand capability was crucial for Mitek’s SDR and sales teams, allowing them to capture immediate opportunities and generate leads quickly via Slack requests, with response times within 24 hours​​.
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• Comprehensive lead generation program: Leadium provided over 1,800 qualified prospects per month, fulfilling quotas quickly with accurate, industry-specific leads.
• Geographic and industry-specific targeting: Leadium tailored its outreach by focusing on North American lending and U.K. payments sectors, while also engaging top telecommunication companies.
• Real-time, on-demand leads: In addition to scheduled quotas, Leadium provided same-day leads upon request via Slack, adapting to Mitek’s sales and SDR team needs instantly​​.

Results
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1. Mitek experienced a 4x increase in qualified leads per quarter, allowing them to meet their ambitious sales targets.
2. Same-day lead delivery: Leadium responded to real-time requests for specific prospects, providing flexibility and rapid execution.
3. Mitek's sales teams across the U.S. and Europe were able to engage high-priority accounts in key industries such as payments and telecommunications.

Key Deliverables from Leadium:
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• Targeted 1800+ prospects per month.
• Delivered 90+ qualified prospects daily, split between North America (60%) and the U.K. (40%).
• Successfully catered to top decision-makers within financial institutions, lending firms, and telecommunications​.
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