Leadium Powers Minted’s Wedding Planner Program with Over 1,000 Signups Using Targeted Outbound

Client's Challenges

Minted sought to grow their Wedding Planner Program, a unique initiative aimed at providing professional wedding planners with exclusive discounts, complimentary design services, and free samples. However, despite their strong brand presence in the stationery and design industry, Minted faced significant challenges in scaling this program effectively.

Firstly, expanding reach to their target audience of wedding planners was a critical hurdle. The wedding planning industry is highly specialized, and Minted needed to engage these professionals on a personal level to drive membership signups. Traditional digital marketing campaigns were not sufficient to foster the close relationships needed with high-value, niche prospects. To break through the noise, Minted needed a personalized, targeted approach to reach key decision-makers and influencers in the wedding industry.

Additionally, Minted operates in a competitive market where wedding planners have many options for design partners. Minted needed to not only differentiate their offering but also convey the full value of their Wedding Planner Program in a way that resonated with planners’ needs—emphasizing exclusive discounts, custom design services, and free samples to support client consultations and shoots. Their internal marketing team was stretched thin, and they needed a partner who could focus on outbound lead generation efforts without disrupting internal resources.

Finally, attribution and lead management posed a challenge. With various ongoing national marketing efforts, Minted required a seamless system to attribute SDR-driven program signups while avoiding overlap with leads already in the pipeline. Ensuring that every lead was properly tracked, nurtured, and removed from active sequences after joining the program was crucial to maintaining operational efficiency.
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Key challenges:
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1. Expanding Reach to Target Audience: While Minted had a robust marketing presence, they needed to directly engage wedding planners on a personal level to generate signups for their Wedding Planner Program.
2. Standing Out in a Competitive Market: With numerous options for wedding planners, Minted needed a tailored outreach strategy to differentiate itself and showcase the benefits of its program.
3. Attribution and Campaign Management: With various national marketing campaigns running concurrently, it was essential for Minted to ensure that every membership signup could be accurately attributed, while maintaining the flexibility to remove leads from active sequences once enrolled.
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Leadium Solutions

To help Minted scale their Wedding Planner Program, Leadium implemented a comprehensive bat addressed Minted’s key challenges of expanding reach, increasing engagement, and ensuring efficient lead management. By combining personalized outreach with system integration, Leadium provided a solution that not only drove signups but also aligned with Minted’s internal marketing efforts. The focus was on building a scalable, multi-channel campaign that directly engaged wedding planners with compelling, customized messaging.
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• Targeted Outreach: Leadium identified high-value wedding planners through research on platforms like Wedding Wire, crafting tailored messages that highlighted Minted's exclusive program benefits, including discounts and free samples, to support their client consultations.
• Multi-Channel SDR Campaign: Using a mix of cold emails, LinkedIn, and phone calls, Leadium's SDR team connected personally with planners, creating a meaningful touchpoint and generating strong engagement.
• Optimized Email Sequences: Leadium tested and refined email messaging, leading to a remarkable 79% open rate. Personalized content that resonated with the planners’ aesthetic helped drive interest and participation in the program.
• Seamless System Integration: By integrating directly with Minted’s CRM, Leadium ensured that leads were accurately tracked, attributed, and removed from active sequences once signed up, avoiding overlap with other marketing efforts.

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Through this targeted approach, Leadium helped Minted achieve over 1,000 new program signups while optimizing both outreach effectiveness and internal operational processes.
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Results

Leadium's tailored SDR efforts yielded exceptional outcomes for Minted’s Wedding Planner Program:
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1. 1,064 Program Signups: Over the course of two years, Leadium’s outbound strategy generated 1,064 new signups, representing a substantial increase in membership.
2. Email Open Rate of 79%: The targeted email campaigns achieved a remarkable open rate, reflecting the effectiveness of the personalized outreach and the relevance of the program to prospects.
3. Direct Integration and Lead Management: By integrating directly into Minted’s CRM, Leadium ensured accurate lead tracking and removed leads from active sequences, allowing for efficient campaign management and ensuring that the results were attributable to the SDR pipeline​.
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Outcomes
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• Expanded Target Audience Reach: Leadium’s SDR team successfully engaged with key decision-makers in the wedding industry, expanding Minted’s reach to highly qualified prospects.
• Increased Engagement with Personalized Messaging: The personalized approach resulted in meaningful interactions, positioning Minted as the go-to partner for planners looking for premium, customizable wedding services.‍
• Seamless CRM Integration: Leadium’s integration into Minted’s systems ensured smooth tracking and management of the campaign, eliminating duplication of efforts between SDR activities and larger national marketing campaigns.

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