Mindtickle Boosting Sales Pipeline by 200% with US-Based SDR Cold-Calling and Sales Readiness

Client's Challenges

Mindtickle sought to drive faster sales pipeline growth by focusing on a cold-calling strategy as part of a broader multi-channel outreach campaign. As the company expanded its sales readiness platform, it needed a way to systematically engage potential clients and bring their value proposition directly to decision-makers. The most significant challenge was managing this scale of outreach while maintaining high-quality conversations that reflected the complexity of their solution. Mindtickle recognized that US-based callers were essential to connecting effectively with prospects, ensuring cultural and linguistic alignment for more meaningful cold calls. Additionally, the company faced difficulties in gaining actionable visibility into their outbound process, particularly in tracking and improving SDR performance. Lastly, Mindtickle wanted to identify and replicate the successful behaviors of its top-performing sales reps, ensuring that coaching and readiness programs were consistent across the entire team.

Mindtickle engaged Leadium due to the following challenges:
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• Accelerating Sales Pipeline via Cold-Calling: Mindtickle sought to scale their outbound efforts with a strong focus on cold-calling prospects. US-based callers were essential for ensuring high-quality interactions with potential clients.
• Improving Sales Visibility: With the need to optimize deal coaching and rep performance, Mindtickle required better insights into call quality and prospect engagement.
• Replicating Winning Sales Behaviors: Scaling top-performing behaviors across the sales team was difficult, especially in identifying the habits of high-achieving reps.
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Leadium Solution

Leadium provided Mindtickle with a robust US-based SDR team to execute high-impact cold-calling campaigns, ensuring personalized and relevant engagement with target accounts. The cold-calling strategy was complemented by Leadium’s deep integration with Mindtickle’s Call AI technology, which offered real-time insights into conversation effectiveness and coaching opportunities. By monitoring SDR performance through Call AI, Leadium could identify areas for improvement and immediately implement strategies to boost success rates. The SDR team also benefitted from Mindtickle’s readiness platform, receiving consistent training and coaching based on actual sales data, which enhanced messaging accuracy and engagement strategies. Through a combination of structured cold-calling and real-time data analysis, Leadium enabled Mindtickle to generate a higher volume of qualified leads and achieve significant gains in pipeline efficiency.

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Here’s how Leadium made a difference:
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• US-Based Cold-Calling Campaigns: Leadium’s team of SDRs led targeted outbound cold-calling efforts to engage key decision-makers at high-priority accounts. This approach improved connection rates and ensured quality interactions with US-based prospects.
• Call AI Integration for Performance Tracking: By integrating Mindtickle’s Call AI, Leadium enhanced SDR performance tracking, offering real-time feedback on call effectiveness and providing insights into the winning behaviors of top-performing reps.
• Content and Onboarding Support: Leadium’s SDRs received continuous training and coaching, optimized by Mindtickle’s readiness platform, ensuring they delivered consistent and impactful messaging.
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Results
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1. 200% increase in quota attainment using a cold-calling approach powered by conversation intelligence​.
2. 34% improvement in revenue per sales rep, driven by actionable call insights and performance tracking.
3. Higher-quality lead generation with a focus on cold-calling high-value prospects in the US market, increasing SDR productivity.
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Outcomes
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• Enhanced lead generation via targeted cold-calling strategies that utilized US-based SDRs for better prospect engagement.
• Real-time performance improvement through call scoring and detailed conversation analytics.
• Faster onboarding of SDRs, leading to increased quota attainment and a more productive outbound pipeline.
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