Latona’s Boosts Qualified eCommerce Leads by 50% with Leadium’s Targeted SDR Campaigns

Client's Challenges

Latona’s faced several unique challenges that prompted them to engage Leadium’s SDR services. As a boutique M&A broker focusing on cash flow-positive digital businesses, Latona’s needed to scale their outreach to small and medium-sized business owners who may not have been actively looking to sell. These businesses, especially those on platforms like Shopify, often require significant education about exit strategies, valuations, and the intricacies of the sales process. 

Internally, Latona's had limited bandwidth for outbound outreach, making it difficult to consistently connect with these niche audiences. Additionally, navigating the complexities of eCommerce and SaaS businesses presented hurdles, as their potential buyers often demanded precise and customized due diligence. These factors created a gap in Latona’s ability to efficiently source deals from the right pool of sellers.
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 Their internal team faced several challenges: 
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• Niche Audience: Targeting eCommerce platforms like Shopify and SaaS companies.
• Outreach Strain: Limited internal capacity for outbound outreach.
• Complex Sales Process: Buyers and sellers require significant education on valuation and acquisition strategies.
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Leadium Solutions

Leadium addressed Latona’s challenges by designing a fully customized outbound SDR campaign aimed at driving qualified leads from the eCommerce, SaaS, and content publishing sectors. Understanding the need for a targeted approach, Leadium focused on building a prospect list with companies that fit Latona's ideal customer profile (ICP)—specifically, businesses built on Shopify and other eCommerce platforms with proven revenue streams. 

The campaign included highly personalized messaging tailored to key decision-makers, such as CEOs and founders, explaining the benefits of partnering with Latona’s for business sales. This hyper-focused strategy also tackled Latona's bandwidth issue by allowing Leadium to take ownership of outbound efforts, freeing Latona's internal team to focus on closing deals.
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‍Here’s how Leadium made a difference:
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• ICP Alignment: Developed ideal customer profiles (ICPs) targeting Shopify-based eCommerce businesses, lead-gen websites, and content platforms.
• Segmented Outreach: Created custom campaigns for founders, CEOs, and business development heads in businesses with 1-100 employees.
• Platform Integration: Evaluated eCommerce (e.g. Shopify) platforms, ensuring targeted companies had a proven online presence.
• Hyper-Personalized Messaging: Tailored messaging that emphasized Latona's large buyer network and expertise in guiding businesses through the sale process.
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Results
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1. 50% Increase in qualified eCommerce leads: Focused outreach to Shopify stores and SaaS platforms drove a 50% boost in qualified leads.
2. 25% Faster deal cycle: Leadium’s outbound campaigns educated sellers, speeding up deal closures by 25%.
3. Targeted Penetration of New Niches: Successfully booked meetings with grocery-related startups, expanding Latona’s presence in a new vertical.
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Outcomes
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• High-Level Outreach Campaigns: Leadium successfully executed personalized outreach, resulting in meetings with C-level executives and decision-makers.
• Improved Conversion Rate: Latona’s increased attention on Shopify-powered businesses resulted in a higher conversion rate.
• Pipeline Expansion: The campaign brought in more leads, especially within the grocery and retail sectors, broadening Latona's potential market.
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