Transform Your School Sales with Leadium: x2VOL Achieves 70% Meeting to Deal Conversion!

Client’s Challenges

Despite having a strong, award-winning platform with a clear value proposition, IntelliVOL faced several challenges in expanding its customer base within the K-12 education sector. The company was up against ingrained, manual, paper-based processes for tracking student service hours, which many schools were reluctant to replace. Even though the service was affordably priced, convincing schools to adopt a new digital system required reaching the right decision-makers, such as Service Learning Directors and Principals. Furthermore, IntelliVOL lacked a dedicated outbound sales team, making it difficult to engage potential clients consistently and effectively. Their challenge was not financial but procedural—how to convince schools to abandon outdated methods and embrace their streamlined, digital solution​.
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 Their internal team faced several challenges:
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• Manual paper-based processes prevalent in schools
• Limited internal sales team experience
• Difficulty accessing decision-makers
• Need to time outreach around the academic calendar
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Leadium Solution 

Leadium addressed IntelliVOL's challenges by creating a tailored SDR program that targeted key decision-makers within schools, including Community Service Coordinators and Principals. The solution started with carefully timing outreach to align with the academic calendar, ensuring higher engagement when school leaders were more available to consider new initiatives. The campaign’s messaging was crafted to highlight x2VOL's strengths, emphasizing ease of use and affordability, while addressing the pain points of paper-based processes. Leadium’s team delivered over 5,000 outbound emails, achieving an impressive 36% response rate. Within the first month, Leadium had set 30 qualified appointments, and the campaign’s success led IntelliVOL to scale up their outreach efforts. By acting as an extension of IntelliVOL’s internal sales team, Leadium enabled the company to quickly access hard-to-reach decision-makers and significantly accelerate their sales pipeline​.
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Here’s how Leadium made a difference:
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• Targeting Strategy:
  • Focused on school decision-makers such as Service Learning Directors, Community Service Coordinators, and Principals.
  • Tailored outreach around the academic calendar to maximize engagement during critical windows.
• Outbound Campaign Execution:
  • Delivered over 5,000 outbound emails, resulting in a 36% response rate.
  • SDRs set 30 appointments within the first month of the campaign, targeting high-value schools like Xavier College Prep and Villanova Preparatory School​.
• Campaign Success:
  • The initial success led IntelliVOL to double their lead generation efforts, scaling their outreach to 1,600 prospects per month​.
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Results
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1. 30 Appointments set within 1.5 months
2. 1,500 leads generated through the outbound SDR program
3. Over 70% of appointments led to agreement requests, proving the effectiveness of Leadium's targeted outreach.
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Outcomes
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• Leadium enabled IntelliVOL to reach decision-makers who were difficult to access.
• Campaign timing allowed for engagement at key points in the academic year, minimizing downtime.
• The SDR team seamlessly acted as an extension of IntelliVOL’s internal resources, allowing the client to focus on product development.
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