Leadium Helps ICUC Social Boost Fortune 500 Engagement by 40% in Just 3 Months

Client Challenges

ICUC faced significant challenges scaling their outbound sales efforts, particularly in engaging enterprise-level businesses that already had in-house social media teams. These companies typically had established processes, making it difficult for ICUC to communicate the added value of outsourcing their social media management. Furthermore, the costs and resources required to build an internal sales development function were substantial, prompting the need for external expertise to increase reach and optimize sales efficiency. ICUC required a solution that would educate potential clients about the advantages of outsourcing while driving demand and pipeline growth in a highly competitive market.

ICUC Social needed to:
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• Scale outbound prospecting without hiring additional in-house SDRs.
• Educate large enterprise companies about the benefits of outsourced social media management.
• Convince established social media teams to assess and evaluate their current processes for gaps.
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Leadium Solutions

Leadium provided a strategic sales development campaign designed to engage decision-makers in marketing, customer service, and PR departments within targeted enterprises. Leadium’s multi-channel outreach leveraged personalized messaging, highlighting ICUC’s unique strengths—such as its 24/7, multilingual, tech-agnostic approach and robust compliance capabilities in regulated industries.

The key approach centered around offering a social media audit as a call-to-action. This audit provided valuable insights into how in-house teams could improve their performance, even if they already had established social media management. Leadium's team used email, LinkedIn, and cold calls to build awareness and nurture leads.

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This strategy allowed ICUC Social to expand its outbound reach, saving them the need to build a costly internal SDR team while still increasing appointments with key enterprises in target markets like the U.S. and Canada.

Key campaign elements included:
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• Developing a compelling message that differentiated ICUC from competitors, emphasizing their experience in regulated industries and global capabilities.
• Using a multi-channel approach to engage leads across email, cold calling, and LinkedIn, ensuring maximum outreach efficiency.
• Offering a high-value audit service that encouraged prospects to re-evaluate their internal teams’ performance, opening the door for further discussion.
• Customized messaging to communicate the benefits of outsourcing social media functions, even for enterprises with in-house teams.
• Audit CTA that appealed to prospects by offering an evaluation of their existing social media processes.
• Multi-channel outreach strategy, blending email, cold calling, and LinkedIn targeting.
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Results
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1. 40% increase in qualified sales appointments within three months.
2. 25% of engaged enterprises agreed to audits, providing ICUC a pathway to deeper discussions.
3. 60% of appointments booked were from Fortune 500 companies.
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Outcomes
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• Increased pipeline growth in the U.S. and Canadian markets.
• Reduced need for ICUC to hire additional internal SDR resources, saving operational costs.
• Strengthened brand positioning in key regulated industries.

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