Boost Workforce Sales: How Leadium Drove 1,000+ Leads for Humanity

Client’s Challenges

Humanity by TCP Software was facing significant challenges with scaling their sales development efforts as they targeted niche markets like healthcare and manufacturing staffing. While their internal SDR team handled outreach to a certain extent, the growing demand from larger clients and the need to penetrate new industries stretched their resources. Humanity needed a partner that could help them accelerate lead generation without sacrificing quality. This required managing high volumes of outbound outreach, identifying the right prospects, and ensuring accurate data to nurture meaningful connections.

In addition to expanding into new sectors, Humanity needed to maintain a consistent flow of qualified leads, which was increasingly difficult due to the varying nature of their target industries. The primary challenge was identifying decision-makers in specific roles like HR, Operations, and IT within companies employing over 100 workers. Moreover, Humanity had to overcome inefficiencies related to manual prospecting and needed a more automated, scalable approach to build their pipeline​.
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Their internal team faced several challenges:
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• Rapid expansion into complex industries like healthcare and remote workforce staffing.
• Insufficient SDR resources to support large-scale outbound efforts.
• The need for high-quality data and complete prospect profiles to ensure successful engagements.
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Leadium Solutions

Leadium’s SDR program for Humanity addressed these challenges with a full-service, tailored lead generation strategy. Understanding the complexities of Humanity's diverse target markets, Leadium deployed industry-specific SDR sequences, customized for each vertical. Their team of expert SDRs segmented the outreach based on targeted industries, such as healthcare and manufacturing, which had distinct workforce scheduling needs.

Leveraging data-driven tools, Leadium efficiently managed Humanity's demand for high volumes of quality leads. They sourced over 1,000 qualified prospects per month, enriched with actionable insights like titles, company size, and LinkedIn profiles, ensuring every lead matched the desired persona. By automating much of the initial outreach, Leadium reduced the burden on Humanity’s internal sales team, allowing them to focus on converting leads instead of generating them.

Furthermore, Leadium’s multi-channel outreach approach combined personalized email sequences with LinkedIn outreach, optimized by tracking engagement metrics. This strategy ensured that key decision-makers in HR, IT, and Operations departments were consistently engaged with messages tailored to their specific pain points. Through careful A/B testing and refinement, Leadium ensured each campaign maximized response rates, meeting Humanity’s ambitious lead generation goals​.
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Here’s how Leadium made a difference:
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• Developed tailored SDR sequences based on target markets like healthcare and staffing.
• Automated high-volume lead generation with data enrichment for accuracy.
• Implemented multi-channel outreach, increasing prospect engagement across industries.
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Results
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1. 1,000 qualified leads generated per month, increasing Humanity’s sales opportunities by over 400%.
2. 50+ new prospects identified daily, with a response rate exceeding industry benchmarks.
3. 88% reduction in scheduling time for outbound campaigns through automation, enabling the team to focus on high-priority leads.
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Outcomes
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• Over 150 enterprise appointments with top brands in healthcare, staffing, and retail.
• 11.7 days average to appointment, streamlining the lead-to-sale process.
• ‍48% open rate and 11% response rate, exceeding initial KPIs for outbound sales sequences.
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