Streamlining HR Operations for Small to Medium Businesses with Personalized PEO Solutions

Client's Challenges

High Road PEO was focused on expanding beyond their local market while maintaining strong, personalized relationships with clients. Their key challenge was competing against larger PEO providers like ADP and TriNet, whose widespread services often overshadowed smaller firms. Additionally, High Road’s target market of businesses with 20-80 employees often had overwhelmed HR departments, which were unaware of the value a PEO could provide in reducing administrative burden. The challenge was not only growing but educating prospects on the benefits of a tailored HR solution.

High Road PEO faced two key challenges:
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• Scaling beyond local markets while maintaining strong client relationships.
• Overcoming competition from larger PEOs like ADP and TriNet, which offer more generalized services.
• Specific challenges included:
  • Overwhelmed HR staff in target companies.
  • Lack of awareness about the benefits of PEO services among prospects.
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Leadium Solution

Leadium designed a comprehensive strategy to address these challenges by focusing on a founder-to-founder outreach approach, leveraging High Road’s family-owned roots to build trust and create personalized connections. This approach highlighted their strength in providing hands-on, local service, differentiating them from the "big box" PEO competitors. Additionally, Leadium’s market research helped High Road identify and capitalize on underserved businesses in Idaho and nearby states. Educational campaigns were crafted to engage overwhelmed HR staff, making them aware of the relief High Road could offer through outsourced HR management.
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Here’s how Leadium made a difference:
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• Founder-to-founder outreach, leveraging High Road's family-owned brand.
• Emphasis on personalized service as a key differentiator from larger competitors.
• Campaigns to educate prospects unaware of PEO solutions.
• Market research identifying new opportunities within Idaho and neighboring states.
• Targeted messaging for overwhelmed HR professionals.
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Results
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1. 30% increase in prospect engagement from founder-to-founder campaigns.
2. 25% growth in local client base.
3. 15% reduction in sales cycle duration.
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Outcomes
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• Expanded market share in Idaho.
• Enhanced brand perception as a trusted local partner.
• Streamlined prospect conversion by emphasizing local touchpoints.
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