Goodyear with Leadium Reduced Downtime and Doubled Efficiency for Leading Last Mile Fleets

Client’s Challenges

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AndGo’s target market is challenged with minimizing vehicle downtime while keeping up with preventative maintenance needs, particularly in fleet-heavy sectors like logistics and last-mile delivery. Despite using various fleet management software solutions, many fleet managers still face substantial manual work coordinating maintenance appointments due to limited software integrations with service providers. 

This situation leads to increased downtime, missed maintenance compliance, and data fragmentation across platforms, all of which disrupt efficient fleet operations. Additionally, fleet managers often lack actionable data from disconnected sources, making it difficult to assess fleet health accurately and enforce compliance, which are critical for high-volume fleets​.
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Their internal team faced several challenges:
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• High vehicle downtime affecting operational capacity.
• Lack of automation in maintenance scheduling.
• Complex workflows spread across multiple platforms, which complicates compliance and reporting​​.
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Leadium’s Solution
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To address these multifaceted challenges, Leadium developed a strategic SDR campaign tailored to connect with fleet managers and operational leads in AndGo’s ideal customer segments. The approach combined high-touch cold calling, LinkedIn outreach, and targeted email engagement, emphasizing AndGo’s unique automated scheduling and integration capabilities. 

Leadium’s SDR team specifically highlighted how AndGo streamlines maintenance by connecting fleet health data with real-time provider scheduling, thus eliminating the “manual gaps” that are common in standard fleet management software. This approach enabled Leadium to engage fleet decision-makers in insightful, consultative discussions about AndGo’s solution while building brand awareness and market readiness among key stakeholders​​.
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Here’s how Leadium made a difference:
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• Targeted Outreach: Contacted fleet managers and directors, positioning AndGo as a direct solution to manual maintenance coordination.
• Consultative Sales Approach: Pitched meetings as consultative discussions to gather insights and co-develop solutions, aligning with AndGo’s focus on continuous improvement.
• Customized Demonstrations: Showcased how AndGo’s integration with fleet data reduces PM-related downtime and compliance issues, a pivotal value proposition in the SDR campaign.
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Results
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Leadium’s tailored SDR approach led to strong measurable results for AndGo:
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1. 22% Cold Call Conversion Rate: Leadium’s SDRs converted 22% of cold calls into qualified meetings, efficiently moving prospects into the pipeline.
2. 30% LinkedIn Connection Rate: Targeted outreach on LinkedIn achieved a 30% connection rate, with 13% of those connections converting to meaningful conversations or demo requests.
3. 16% Email Response Rate: Email outreach generated a 16% response rate, exceeding industry benchmarks and creating further sales engagement.
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Tangible Outcomes
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• Qualified Pipeline Growth: Leadium’s outbound efforts resulted in a marked increase in qualified leads, particularly from fleet managers and operations directors whose needs closely aligned with AndGo’s value proposition, thus filling AndGo’s pipeline with high-potential opportunities.
• Improved Sales Cycle Speed: Through consultative discussions led by SDRs, prospective clients had a better understanding of AndGo’s automation benefits, leading to faster progression through the pipeline.
• ‍Enhanced Market Presence: Cold calling, LinkedIn outreach, and email campaigns helped build AndGo’s brand recognition in the fleet management space, positioning them as a frontrunner in automated maintenance solutions for large, light vehicle fleets.

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