Energy Assurance Gains 3X Sales Growth with Leadium’s Targeted SDR Campaigns

Client’s Challenges

Energy Assurance faced significant hurdles in generating new business, primarily due to the competitive landscape in battery testing. Their internal sales development efforts struggled to connect with the right decision-makers, particularly in engineering and product development departments. The lengthy sales cycles in battery testing, coupled with a lack of in-house SDR resources, limited their ability to rapidly expand into new markets. Energy Assurance also needed to differentiate itself in a field where potential clients often relied on internal labs or competing third-party testing providers.

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The company was also trying to reach larger enterprises and new industry sectors, such as transportation and industrial products, where battery safety and compliance are critical. Despite their strong credentials, including UL accreditation and a robust testing capability, they faced bottlenecks in identifying, nurturing, and converting new prospects into qualified leads. They needed a scalable solution to consistently generate appointments and accelerate their entry into untapped markets.
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Key challenges:
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• A saturated market with many competitors offering internal testing capabilities.
• Limited internal resources for proactive lead generation and pipeline growth.
• Lengthy sales cycles due to complex battery safety and performance standards.
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Leadium Solutions

Leadium designed a tailored sales development strategy aimed at addressing Energy Assurance’s specific challenges. The SDR campaign focused on targeting highly technical personas such as engineers, product managers, and compliance officers, ensuring that the outreach was relevant to their industry-specific pain points. Leadium employed a multi-touch, high-frequency approach, including a combination of LinkedIn messaging, cold emails, and phone calls to establish a personal connection with the target audience early in the process.

In addition to leveraging Energy Assurance’s UL accreditation and decades of battery testing experience, the SDR team crafted detailed messaging that emphasized the company’s ability to provide enhanced testing services beyond what internal labs could offer. The messaging highlighted Energy Assurance’s expertise in performance and failure analysis, which is critical to ensuring product safety and market compliance. By incorporating both variable-heavy subject lines and more conversational tones in A/B testing, Leadium was able to capture attention and drive higher engagement rates with technical decision-makers.

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To further boost the effectiveness of the campaign, Leadium utilized Energy Assurance’s pre-existing lead lists, supplementing them with data from ZoomInfo to expand outreach efforts. The campaign included a phased approach that prioritized high-touch activities, such as more frequent calls and LinkedIn engagements, in the early weeks to maximize connection rates. This high level of personalization and technical language helped Leadium convert outreach into qualified opportunities, significantly shortening the sales cycle and building a robust sales pipeline for Energy Assurance.
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Key Solutions Delivered:
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• A multi-channel campaign (cold email, LinkedIn, and cold calling) targeting senior engineering and technical decision-makers.
• A/B tested messaging, blending casual and technical subject lines to resonate with highly knowledgeable personas.
• Integration of Energy Assurance’s UL accreditation and decades of battery testing experience to differentiate their offering.
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Results
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1. 40% higher response rate on LinkedIn campaigns compared to previous outreach.
2. 25% increase in lead-to-opportunity conversion rate within the first quarter.
3. 50% growth in new contracts secured from Fortune 500 companies.
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Outcomes
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• Established 30 new enterprise-level opportunities with global brands in consumer electronics and industrial sectors.
• Generated 3X growth in sales appointments from Leadium’s qualified outbound efforts.‍
• Expanded geographic reach, connecting with potential clients in both Europe and North America.

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