Bidspeed Achieves 22% Government Contracting Sales Growth by Partnering with Leadium’s SDR Team

Client’s Challenges

Bidspeed faced several critical challenges that hindered their ability to scale effectively. As a business specializing in government procurement, their success depended on maintaining a steady pipeline of qualified leads, but their internal resources were limited. The company lacked a dedicated sales development team to handle lead generation, prospecting, and outreach. Without the capacity to hire and train an internal SDR team, they were falling behind in managing the extensive outreach needed for their highly specialized market. Furthermore, traditional marketing efforts such as paid and social advertising failed to deliver the necessary ROI, which only deepened their need for a structured outbound sales program. These limitations, combined with the intricacies of government contracting, highlighted the need for an experienced partner to take over their sales development efforts and build a consistent, reliable pipeline.
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 Their internal team faced several challenges: 
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• Limited internal resources: Bidspeed did not have a dedicated internal sales development team and lacked the capacity to hire, train, and manage one.
• Complex government contracting cycle: Government procurement requires a detailed and specific approach, something Bidspeed’s clients relied on them for, but Bidspeed needed help scaling.
• Ineffective marketing channels: Traditional marketing avenues like social and paid advertising failed to deliver the ROI required for growth.
• Sales pipeline management: Without a structured outbound sales program, Bidspeed struggled to build and maintain a predictable pipeline.
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Leadium Solutions

Leadium designed a tailored SDR solution to address Bidspeed's unique needs and challenges. First, the team began by enriching Bidspeed's existing lead data, ensuring the accuracy of prospect contact information like emails and job titles. Leadium launched targeted outbound sales campaigns aimed at companies looking to secure government contracts, leveraging strategic messaging that resonated with this specific audience. 

The core of Leadium's solution involved building and maintaining a scalable sales pipeline that Bidspeed’s management team could efficiently handle. In addition, Leadium's SDRs took on the responsibility of setting appointments, qualifying leads, and managing outreach, all while keeping Bidspeed updated through daily emails and weekly calls. This gave Bidspeed’s internal team the freedom to focus on their core expertise: helping businesses succeed in the government procurement process. Leadium also led re-engagement efforts with past platform users, driving them back into active participation, which added an extra layer of value to Bidspeed's existing user base.

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Here’s how Leadium made a difference:
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• Data Enrichment: Leadium enriched Bidspeed’s existing lead data to ensure accurate contact points (name, email, title, and more) using advanced prospecting tools.
• Targeted Outbound Campaigns: Leadium initiated multi-channel outreach, including email and LinkedIn, focusing on companies vying for government contracts.
• Pipeline Development: Leadium's SDR team focused on building a stable pipeline that Bidspeed’s small management team could handle. By engaging prospects through strategic messaging, Leadium helped Bidspeed tap into new opportunities.
• Appointment Setting: The core goal was to set high-quality appointments for Bidspeed’s internal team, focusing on leads with immediate needs in government contracting.
• Re-engagement Campaigns: In addition to outbound prospecting, Leadium also re-engaged inactive users of the Bidspeed platform, driving renewed interest and additional usage of the platform.
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Results

Leadium’s SDR program delivered tangible, measurable outcomes that exceeded expectations:
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• 114 appointments set within the first phase of the campaign, contributing directly to a 22% increase in month-to-month sales.
• 11,600 prospects contacted, generating over 70,000 outbound emails with a 56% open rate and 12.5% response rate.
• 14.2 days to first appointment on average, showcasing the speed and efficiency of the outbound efforts.
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Outcomes
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• 22% increase in monthly sales.
• Enhanced Bidspeed’s lead quality and accuracy, improving the closing rate.
• Relieved Bidspeed’s internal team from time-consuming prospecting, allowing them to focus on their expertise in the government procurement process.

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