Aquor Water Expands Sales Pipeline, Focusing on Growth with Leadium’s SDR Services

Client's Challenges

Aquor faced several challenges as they looked to grow their market reach while maintaining their reputation for innovation and sustainability. Their sales team was overwhelmed with day-to-day operations, making it difficult to focus on generating new leads and expanding into niche markets like high-end prefab and custom homebuilders. They needed a way to consistently identify and engage decision-makers, such as buyers, architects, and specifiers, within companies ranging from 0-100 employees and up to $250M in revenue. In particular, they sought connections with firms like Method Homes and Corbin Reeves, which align with Aquor’s eco-conscious ethos. Without a dedicated SDR team, their pipeline development had stalled, threatening to hamper their growth.
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• Limited SDR Resources: Aquor's internal sales team was stretched too thin, unable to focus on lead generation while managing ongoing customer relations.
• Targeting the Right Market: Aquor wanted to reach decision-makers in the high-end homebuilding sector, but lacked time for research and strategic outreach.
• Scaling Sales Pipelines: Aquor needed a way to consistently fill the top of their funnel with prospects from niche markets like prefab, custom, and modular builders.
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Leadium Solution

Recognizing Aquor's need for a specialized approach, Leadium implemented a sales development program that focused on generating qualified leads and nurturing prospects. Leadium's team worked to streamline Aquor’s sales efforts by targeting key markets and stakeholders, freeing up the internal sales team to focus on closing deals rather than prospecting. Leadium's solution provided a robust lead pipeline while ensuring that outreach aligned with Aquor's branding and industry focus.

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To support Aquor’s goal of reaching high-end homebuilders and specifiers, Leadium first conducted in-depth research into the target markets. Using tools like Houzz, HomeAdvisor, and the National Association of Home Builders, Leadium identified key decision-makers, including architects, designers, and purchasers. With this information, Leadium launched tailored campaigns that focused on high-value targets—presidents, owners, and buyers from companies like Method Homes and Fort Hill Construction—while emphasizing Aquor’s innovative water system solutions that align with contemporary and eco-friendly designs.
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Here’s how Leadium made a difference:
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• Dedicated SDR Team: Leadium provided a specialized SDR team, freeing up Aquor’s sales staff to focus on closing deals and relationship management.
• Targeted Lead Research: Using tools like Houzz, HomeAdvisor, and the National Association of Home Builders, Leadium identified key decision-makers within Aquor’s target market, including presidents, architects, designers, and purchasers.
• Custom Campaigns: Leadium launched personalized email and LinkedIn outreach campaigns to engage prospects across high-end and eco-friendly homebuilders, highlighting Aquor’s innovation in water systems and sustainability.
• Continuous Calibration: Throughout the engagement, we continuously refined the targeting parameters to focus on companies between 0-100 employees and with revenues ranging from $0 to $250 million. This helped streamline efforts towards pre-fab and custom homebuilders like Method Homes, Fort Hill Construction, and Corbin Reeves.
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Result
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The collaboration between Aquor and Leadium resulted in remarkable outcomes:

1. Qualified Leads Growth: Aquor experienced a 35% increase in qualified leads, specifically among decision-makers like buyers and architects within their target market.
2. Faster Conversions: Leadium’s precise outreach accelerated Aquor’s conversion time from lead to opportunity by 25%.
3. Broader Market Reach: Leadium helped Aquor tap into a broader segment of forward-thinking builders, expanding their reach into the eco-friendly and modular home markets.
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Outcomes
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• Increased brand awareness among high-end custom builders
• Expanded sales pipeline with a 25% higher close rate
• Sustainable growth supported by a consistent flow of new prospects
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