Amada Senior Care Boosts Franchise Sales Pipeline by 32% with Leadium’s SDR Solution

Client’s Challenges

Amada Senior Care faced significant challenges with their lead engagement process, which was stalling their franchise growth efforts. Despite having a robust inbound marketing strategy that generated over 750 inbound leads per month, Amada struggled to reach and engage these leads effectively. In fact, they were only connecting with about 20% of their inquiries. This disconnect between lead generation and successful engagement was largely due to a lack of bandwidth in their internal team, which lacked the resources to handle the necessary volume of follow-ups across multiple channels.

Additionally, Amada’s internal sales team excelled in closing deals with interested prospects, but the process of qualifying inbound leads was time-consuming and distracted from higher-value tasks. This gap in lead nurturing and qualification was further compounded by the need to develop an effective outreach strategy for high-value professionals in medical and pharmaceutical sales, their primary target audience for franchise ownership. As a result, Amada needed a scalable solution to maximize lead conversion rates and increase their franchise sales pipeline without overextending their internal resources.
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Their internal team faced several challenges:
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1. Limited engagement with inbound leads: Despite driving significant traffic to their website, Amada was only able to reach 20% of their leads. This bottleneck hindered their ability to maximize franchise sales opportunities.
2. Efficient lead qualification: Amada’s internal teams struggled to manage lead follow-ups and lacked a robust system to engage potential franchisees consistently. Their focus on closing deals left a gap in their early-stage lead nurturing, affecting overall franchise growth.
3. Inefficient follow-up with inbound leads, resulting in missed opportunities.
4. Lack of bandwidth to execute multi-touch follow-ups across channels.
5. Limited ability to engage high-potential franchise prospects in a timely manner.
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Leadium Solutions

To address Amada Senior Care’s challenges, Leadium implemented a tailored SDR (Sales Development Representative) solution, streamlining the company’s lead engagement and qualification process. The first step was developing an inbound lead management system designed to reach leads within 5 minutes of their inquiry. This system used a multi-touch approach—including emails, phone calls, SMS, and LinkedIn outreach—to ensure leads were engaged promptly and across the channels they preferred.

Beyond inbound lead engagement, Leadium's SDR team took over the initial qualification process, assessing prospects' financial readiness, investment capital, and fit for available franchise territories. This allowed Amada’s sales team to focus on closing deals with fully qualified leads, saving them significant time and resources. The outbound campaign targeted experienced professionals in the medical and pharmaceutical industries, leveraging a strategic multi-channel approach to generate franchise interest among high-capital individuals with 20+ years of experience.

Leadium also identified and addressed operational inefficiencies, providing insights that helped Amada refine its franchise awarding process. By managing lead generation and qualification through a dedicated SDR team, Leadium allowed Amada’s internal team to operate more efficiently while maintaining high-touch engagement with prospects.
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Here’s how Leadium made a difference:
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• Inbound Lead Management System: Leadium created a multi-touch system to address the 750 monthly inbound leads Amada received, improving speed-to-lead with a targeted response time of five minutes. By integrating email, phone, SMS, and LinkedIn follow-ups, Leadium maximized engagement across channels, ensuring leads were contacted promptly and efficiently.
• Lead Qualification Process: Leadium SDRs took over the initial qualifying call, where they discussed the financial aspects of franchise ownership, the required investment capital, and Amada’s value proposition. They also performed a territory check to ensure prospective franchisees were a fit for the available markets. This allowed Amada’s Franchise Development team to focus on high-quality prospects already vetted by Leadium.
• Outbound Multi-Channel Campaigns: Leadium also launched targeted outbound campaigns, reaching high-capital professionals in the medical and pharmaceutical sales industries. The focus was on individuals with 20+ years of experience, leveraging their skills and industry contacts to generate interest in franchise ownership.
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Results
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1. Increased Lead Engagement: By automating and optimizing inbound lead responses, Leadium improved Amada’s lead-to-meeting conversion rate significantly. The introduction of speed-to-lead tactics resulted in a 32% inquiry to meeting booked rate, providing Amada’s Franchise Development team with a more consistent pipeline of high-quality prospects.
2. Enhanced Lead Qualification: Leadium’s SDRs effectively qualified potential franchisees, enabling Amada to focus on prospects ready to invest in a franchise. This reduced wasted time on non-viable leads and allowed their team to close deals more efficiently.
3. Pipeline Growth: With more qualified leads in the pipeline, Amada’s Franchise Development team was able to accelerate the franchise awarding process, increasing both speed and volume without the need for additional internal resources.
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Outcomes
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• 32% inquiry to qualified meeting booked rate: Leadium’s SDR team successfully engaged and qualified leads at an impressive rate.
• Improved speed-to-lead: Leadium reached inbound leads within 5 minutes of their inquiry, significantly increasing engagement rates.
• Targeted outbound campaigns: Leadium expanded Amada’s reach, generating interest among high-capital professionals in the medical sales sector.
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