Leadium Helps All Dry Services Book 14+ Meetings Monthly with a Call-Heavy SDR Strategy.

Client's Challenges‍

All Dry Services faced the challenge of accessing key decision-makers in industries where large national and regional companies dominate. Their primary audience—multi-family property management firms, insurance companies, and hospitality businesses—often already had vendor relationships in place, making it difficult to break through the competition. Additionally, All Dry was competing against larger, more established firms with higher price points, creating the perception of value without always delivering. Their current market also required faster, more responsive services than the competition offered, which was another significant obstacle.
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 Their internal team faced several challenges: 
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• Difficulty accessing key decision-makers at large national accounts
• Competing against higher-priced, well-established competitors
• Establishing annual contracts in a market saturated with existing solutions
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Leadium Solutions
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Leadium developed an outbound SDR program focused on identifying key pain points in All Dry’s target industries. By emphasizing personalized outreach and a call-heavy approach, the campaign focused on high-quality connections with facilities and operations management leaders. The SDR team leveraged messaging that addressed competitive pricing and responsiveness, positioning All Dry as a nimble, more attentive option compared to larger competitors. The multi-touch strategy, combining calls and emails, built momentum for follow-up meetings and helped secure year-long contracts with multi-location businesses.
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Here’s how Leadium made a difference:
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• Strategic Targeting: Identified decision-makers in operations and facilities management at multi-location businesses across the U.S.
• Effective Outreach: Personalized, call-heavy campaigns that addressed pain points such as high costs and slow responsiveness from existing vendors.
• High-Frequency Contact Attempts: Utilizing multi-channel outreach (phone and email) to secure meetings with key decision-makers.
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Results
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• 35% call connect rate in the first three months, resulting in productive conversations with key decision-makers
• 14 meetings booked per month with property management, insurance, and multi-location businesses
• 18% email response rate, highlighting the relevance of targeted messaging in the restoration sector
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Outcomes
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• Improved All Dry’s reach within high-value industries, such as multi-family property management and insurance companies
• Closed several new year-long contracts with businesses managing multiple locations
• Boosted franchise growth by securing new partnerships with regional and national accounts
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