Leadium CEO, Kevin Warner, recently teamed up with Sales Hacker to host a webinar discussing how modern startups and savvy small to medium sized businesses are now looking at outbound sales as an insights and acquisition channel.

Hint: your sales development goals should no longer be only set around quota.

Through intelligent testing and a human approach to personalization, outbound sales is now a goldmine of data-backed insights for what you want to learn about your prospects and market fit - then taking that understanding to make both your sales and marketing programs that much more successful.

Kevin and Alex discussed multiple strategies including:
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• The TWO types of SDRs emerging out of SaaS sales models: Strategy-Based SDR and Impression-Based SDRs
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• Moving your mindset away from ABC (Always Be Closing) to Always Be Testing (ABT) in your outbound sequence strategy
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• The right way to test & iterate on your outbound targeting, messaging, and mediums
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• How to use outbound to further your understanding of your market, customers, and product-market fit.
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• And why context is so important (and needs to be applied to) all sales development conversations happening across social sites and content. (P.S. Don’t listen to the influencer noise!!)